There is a time for everything and everything has its time. Chankaya makes us understand this golden age-old rule using a metaphor, “The time of catching (elephants) is in summer.” (2.31.12)
This rule has to be understood by all those having business. Many businesses are seasonal and are, hence, dependent on various factors, for instance, tourism peaks in vacation and insurance and tax consultancy have more business during the months when returns are filed.
As we get mature in our understanding of business, we get a better understanding of such cycles. Then the game becomes very easy to play. But how do we identify ‘right timing’ in business? Here are some tips:
Business is all about preparing ourselves for the right time and opportunity. But remember: when the right time comes knocking at the door, we should not be sleeping inside.