Practice well
Never ever go rushing into the market (or your own office, for that matter) seeking a direct conformation with the BIG guys. Gain experience first by practicing well in your own region and tasks. The bigger the competitor, the more you need to prepare. In fact, it would pay to seek counsel from an experienced person. His advice can turn things for you.
Know the rules of the game
This is the most essential part! The rules of the game are the framework within which you conduct your business or day-to-day affairs. It would be highly rewarding if you understand them well. Think about it–it’s only after you have become well-acquainted with the rules that you can change them.
Just look at how the Indian hockey team was tackled. They had become invincible at the Olympics for years together. Then the competition studied the rules: They understood that Indians were unbeatable on the grass. They changed the rules of the game, and the ‘turf’ it is played on, literally! Since then, even the modern-day ‘Astroturf’, continues to be a struggle for Indians.
All said and done, when the time comes to counter your competitor’s moves, do not sit back. Execute. And during execution, do not strategise. The best performers have always defeated their competitors in a single move! It will work for you too.