When a certain tyre company in the Western world was on the point of launching its goods on the market, it ran an advertising campaign that promised that “whoever demonstrated a real defect in the tyres would win a prize of $ 50,000.” People naturally flocked to buy them. If they found a defect, well and good. If not, they had nothing to lose, because they would actually have purchased a good set of tyres.
The company did then actually receive a number of complaints of which 20 percent appeared to be genuine. The complainants were duly sent invitations to a seminar, and their traveling expenses were to be paid for by the company. This gave them the opportunity to air their respective views as to how the tyres could be improved. A concrete proposal was finally arrived at by consensus and rewards were distributed at the closure of the seminar.
Maulana Wahiduddin Khan is an Islamic spiritual scholar who has authored over 200 books on Islam, spirituality, and peaceful coexistence in a multi-ethnic society.
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