Take care of all the components to ensure growth

Take care of all components to ensure growth

Chanakya stresses on the inter-dependence of people, villages and the kingdom they form together, and the attention each needs for overall growth.
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Being an expert in the field of rajniti (statesmanship), Chanakya could communicate exactly what a leader (king) is expected to do to ensure the growth of his kingdom.

He had said: “There is no country without people, and no kingdom without a country.” (18.4.5). Here, the country stands for the rural villages or the ‘countryside’.

In other words, Chanakya stresses on the inter-dependence of people, villages and the kingdom they form together, and the attention each needs for overall growth. The same law can be applied to any institution or organisation as well:

People: Customers and clients

Can any company survive without its clients or customers? Their needs have to be fulfilled by the company’s products and services. So these have to be improved.

But remember that the word people here also applies to the employees and the managers who run the organisation. They also have to be taken care of, or there will be a disaster as no one would be ready to cater to the clients.

Country: The market

A large number of clients and customers grouped together in a particular region is called a market.

Understanding the demand and supply ratio of any market is of prime importance. The company has to focus on this aspect of the business.

Additionally, with all markets being dynamic and ever-changing, a company’s sales and marketing department will have to stay on top of as well as predict these changes to stay ahead of competitors.

Kingdom: The company

People and countries come together to form the kingdom or a company in today’s corporate world. Remove the two and the company will disappear. If a company has to grow, it has to expand its current markets. This is what growth planning is.

Any person who wants to build a good marketing strategy should understand this rule. Study individual customers to understand market issues. Based on that, refine your products and services. Then understand the need of different markets and customise your products accordingly.

In this manner, the firm’s leader will be able to keep his customers happy and, in turn, increase market capitalisation and make the company grow faster into a truly globalised organisation.

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